PPC (pay-per-clicks) search engine advertising is the #1 solution for affordable, targeted website traffic. List your site on top of the search results and pay for real visitors only. You set the price for each keyword and pay only when a customer clicks through to your site. From 10p per visitor! Open an account with as little as £100 (which will be fully applied towards your campaign) and see your traffic soar.

• setting up and manage pay per click campaigns across Google Adwords, Yahoo! Search Marketing (Overture), Microsoft adCenter (MSN), and all the smaller pay per click search engines
• Identifying keywords that really drive conversions
• Effective Search Engine Marketing copywriting
• Which tools, solutions and resources can help you reach your CTR and conversion goals
• What to track and how to do it effectively

Search Engine Marketing Strategies:
• Bidding strategies that are specific to YOUR business model
• Effective landing page development and deployment
• Discover what is making your competitors successful - case studies, metrics, examples etc.
• How to recognize and avoid click fraud that could kill your campaign performance
• Focus on the best present and future opportunities in Search Engine Marketing that are right for your business

Benefits of PPC :
• In-depth practical knowledge to manage effective PPC SEM campaigns.
• comprehensive reporting overviews and follow up that will serve as a complete reference guide for pay per clicks
• Access to leading vendors (search engines, tools providers, SEMs, etc.)
• Opportunity to build lasting relationships with peers who have similar goals of succeeding with pay per click marketing
• Get your questions answered by Search Engine Marketing experts and discuss issues critical to your business